We’ve got music (clap) to be thankful for …

At Wriggle and Rhyme, we’re passionate about using music as a catalyst for learning in children from 6 months to 6 years old.

We currently offer our baby and toddler programme at branches in Melkbosstrand, Panorama, Rondebosch, Claremont, Meadowridge, Constantia and Fish Hoek.  Our pre-schools programme operates across a growing number of pre-schools in Cape Town.

Sharing our resources …

However, there are a huge number of children who will never have access to our kind of music-based resources.

That’s why we are so excited by our continual partnership with Lifeline Energy (http://www.lifelineenergy.org) and GROW (http://www.growecd.co.za) on the exciting SOUNDSTART project.

What is the SOUNDSTART project?

The SOUNDSTART project aims to provide pre-schools with educational resources in audio format.  Lifeline Energy supplies GROW ECDs in the project with their incredible solar powered radio / MP3 players.  We help with providing the music-based, educational content.

Who is involved?

Access to ECD in marginalised communities in South Africa is among the most fundamental challenges facing the country’s development. GROW with Educare Centres was established in 2013 to address this problem.

GROW believes that proper Early Childhood Development (ECD) has the power to change the course of a life – and, in so doing, uplift the fabric of South African society, piece by piece.

Lifeline Energy manufactures and distributes solar and wind-up MP3 players and radios for large education and information projects mainly in Africa. Since 1999, 600,000 power-independent MP3s and radios have reached more than 20 million listeners. Lifeline Energy’s focus is on vulnerable populations, including those displaced by natural disasters or conflict.

Lifeline Energy believes that despite other technologies, radio remains the most important communication technology in Africa. It goes where other technologies and cannot or do not.

Wriggle and Rhyme got involved with SOUNDSTART to supply our unique music-based resources to the project.

Above:  Children at GROW in Maitland, Cape Town today, singing “Peek-a-Boo” – one of Wriggle and Rhyme’s original songs.

SOUNDSTART in action!

Our Founder and Programme Director, Kirsty Savides, visited one of the GROW schools today.  She was blown away by the enthusiasm of the children in singing and moving to the W&R songs that they have learnt via the Life Player.

Above:  The GROW with Mayasi older class with their teachers, visited by Sandra Bryant from GROW and Kirsty Savides (back row)

With GROW opening schools across South Africa, including Cape Town, KZN and recently Gauteng, we are so excited to see the impact that our music-based resources could have.


Just like one of our songs says, we’ve got so much to be thankful for … we’re excited to share our resources with children who wouldn’t otherwise have access to them.